Earth Day is Saturday, April 22nd and, like every other day of the year, we think it is important that we celebrate all this beautiful planet has to offer, find ways to help our planet, and preserve our natural resources for generations to come.
For Terranova, the “green movement” has never been a “fad,” but a way of life. Since our inception 45 years ago by visionary Jane Saunders, Terranova® (meaning ‘new earth’) was one of the first to put into practice many of the initiatives that have become popular in the natural beauty industry today:
For instance, back in the 70’s, the concept of refilling and reusing plastic bottles for skin care wasn’t even heard of and was a concept that Jane developed.
- Another “first” was the concept of using natural specialty oils, like Jojoba in skin care formulations. Back when Jane began using Jojoba, it was so uncommon that she actually had to purchase it from a Native American tribe where it was grown and harvested.
- At her original retail outlets, Jane was also one of the first to utilize Muslin bags to reduce waste from plastic and paper shopping bags.
- Terranova fragrance, bath & body was also the first to incorporate botanical oils, essential oils, and vegetable based glycerins in formulations (our latest creation being our vegan Patchouli Glycerin Soap), which have now become a standard in the natural beauty industry.
Today, Terranova’s mission and commitment to “truth & beauty” continues through the creation of products with fresh, clean fragrances and natural ingredients that celebrate our planet earth! 🙂